Impact, Influence, and Persuasion
- Understand the distinction between influence and persuasion
- Practical strategies for influential and persuasive writing
- Avoid adverse reader reactions
Influential and Impactful Writing Essentials
- Explore the components of effective written communication
- Understand the effect of voice and tone in creating impact
- Recognise loss of context in written communication
- The role of Emotional Intelligence in written communication
Taking a Reader-Centred Approach
- Understand your target audience
- Articulate your desired goal and purpose, and align this with your readers' needs
- Build trust and demonstrate empathy
Planning, Structure, and Editing
- Develop your understanding of objectives and structure
- Learn classic structures for alternative communication styles
- Enhance formatting to create impact
- Improve editing of content, impact, flow, grammar, and spelling