• Make your written communication more impactful and engaging
• Write with confidence and build skills to write clearly and concisely
• Understand common writing mistakes and how to avoid them
• Plan and tailor your writing to your audience
Adrian Cropley
A certified strategic communication management professional and past global chair of the International Association of Business Communicators (IABC), Adrian Cropley is widely recognised as one of the world’s foremost experts in strategic communication. He is the founder of the Centre for Strategic Communication Excellence and CEO at Cropley Communication. With a career spanning over 30 years, Adrian has worked with clients all over the world on major change communication initiatives, internal communication reviews and strategies, professional development programs, and executive leadership and coaching. Adrian is currently board advisor for IABC in Victoria, international fellow selection committee and is on the RMIT University advisory board for the PR degree and was named a Fellow of the IABC in 2020.
Communication Expert & Executive Coach
Centre for Strategic Communication Excellence
Written Communication 101
- Explore a range of communication styles and how it will help when using written communication
- Understand and segment your audience
- Create key messages and incorporate them into your communication
- Define the best written media for your communication
Writing for Different QLD Government channels and Message Formats
- The basic structure of agendas, emails, letters, ministerial proposals, and reports
- The importance of grammar and punctuation
- Government writing Do’s and Don'ts - email etiquette
- Use clear, concise, and inclusive language with the right tone of voice
Writing for Impact and Influence
- Communicate with your reader in mind for impactful engagement
- Set clear objectives and build a logical structure
- Plan, draft, edit, and proofread
- Communicate key messages with the right level of detail
Writing for Different Purposes
- Respond to get what you want from to stakeholders
- Handle difficult complaints and communications
- Write in practice: Interactive practical exercise application of skills learned
Adrian Cropley Communication Expert & Executive Coach Centre for Strategic Communication Excellence
Rapid Action
DISCOUNT ENDED
SAVE UP TO $800
Super Saver
Ends December 19
SAVE UP TO $400
Early Bird
Ends January 23
SAVE UP TO $200
Level 24, 288 Edward Street, Brisbane, QLD, 4000, Australia
07 3231 0999
17th - 19th, November 2025
Sydney, AU
November 18th, 2025
Online
26th - 27th, November 2025
Online
December 1st, 2025
Canberra, AU
2nd - 4th, December 2025
Online
19th - 21st, January 2026
Online
